7 eCommerce courses to manage your online store

eCommerce Courses

If you are starting with your eCommerce, or you have thought about setting up an online store, you may be researching and training yourself to improve and know what to expect with this endeavor. How about we help you with some eCommerce courses?

Next we are going to give you a list of free eCommerce courses that you can do online and that will give you some important keys to make your online store work, or at least to not be so lost if you have never ventured online before. Shall we start?

Shopify from 0 to 100

We start with one of the courses that, if you ride eCommerce on Shopify, you will need it to learn everything you need, from creating your store with Shopify to managing and promoting it.

It is taught by Eric Valladares, founder of Ecomkers and Shopify Education Partner and with it you have three main pillars to learn: creating an online store (with Shopify); know the key concepts of eCommerce, digital marketing and sales; and start your business.

It has five modules (introduction, creating the store, launching, marketing strategies and business improvements) and 25 short lessons.

Commercial management and sales course

working with computer

We have chosen this course, but the truth is that you have many more such as analytics and customer monitoring, creation of pricing strategies for products, strategic sales management...

The platform where you are going to find them is "learn for free" but do not be fooled by the fact that, since it is free content, it will not be of quality. In reality, many times you can find great knowledge that is available to everyone without having to pay for it.

Focusing on the course that we have mentioned in the title, that of commercial management and sales, you will find tools that will help you in the design, administration and control of your sales.

It is taught by the Polytechnic of Colombia and will give you the keys to understanding the market and socioeconomic environments worldwide. And before you think that this knowledge will not be applicable to Spain, you should give it a chance because it can help you understand what Internet sales are like and how to differentiate yourself from your competition and be more successful with your online business.

Its duration is 120 hours (taught in about five weeks) via the Internet.

eCommerce course for beginners

We continue with more eCommerce courses, in this case for those who are starting from scratch and need to build the foundations to understand what is necessary to manage an online store.

It is taught by WebPositer, one of the most recognized companies in the online world (specialized in SEO) and the teacher is David Navarro. It consists of 6 specific classes, all of them on video, that give you the keys to managing an eCommerce. Of course, we must warn you that everything is focused on attracting you later for their paid courses.

The classes are: introduction to eCommerce, business analysis and strategy, eCommerce strategy and planning, eCommerce analytics, which CMS to choose for the online store and branches of specialization.

Email marketing: campaign design and management

viewing online class

As with another of the courses that we have talked to you about, on the edx.org platform you will find not only this course, but many others such as Introduction to electronic invoicing, Google Ads: effective advertising or strategic eCommerce.

The email marketing course is taught by the Galileo University and lasts 5 weeks. While it is closed right now, it will open soon. Of course, it has a series of requirements such as having taken a couple of previous courses to be eligible for this one. But we also tell you that these courses are free and are on the same platform. And all of them correspond to the Digital Marketing Professional Certificate program, made up of four training courses that can be very useful for managing your eCommerce.

Among the knowledge you will acquire are: a base on email marketing, campaign design and management, how to build an efficient database, what is broadcasting mail, email copywriting, design of effective templates, email automation, sequences of sales, educational and prospect nurturing…

E-commerce course

We continue with another eCommerce course, in this case on the Edutin platform (where you will also find other free courses related to online stores.

In this case, the course It lasts about two weeks and you only have to spend 2-4 hours on it. It will give you the keys to establish sales strategies that help you in your business. To do this, you will understand the market, you will analyze the phases it is in, you will develop a virtual business model with its marketing strategies and it will also talk to you about packaging and packaging processes.

As for its score, it is very highly rated, so it is worth taking a look at it, as well as some of the courses you will find on the platform.

Create online store with WordPress and Woocommerce from scratch

laptop with virtual class

The Udemy platform offers a wide variety of courses, both free and paid. This one in particular is free and for two hours, and in 12 classes, you will be able learn from scratch everything you need to manage your online store through the WordPress and Woocommerce CMS. If it is the platform you are going to use, it will be great for you to do it.

Ecommerce and digital marketing

We finish with one of the eCommerce courses organized by the University of Cádiz. The second edition has already started, but it is very likely that it will be taught every year, you just have to be attentive to register (it is free).

It lasts only 25 hours and its coordinators are José Manuel Sánchez Vázquez, director of the Internationalization Chair at the UCA, and María Teresa Fernández Alles, professor at the Department of Marketing and Communication at the UCA. With it you will get a base on the basic concepts of electronic commerce and a series of advanced strategies in digital marketing for eCommerces.

As you can see, there are many eCommerce courses that you can take. Maybe not all at once, but the good thing is that more and more are coming out and you can benefit from knowledge that will give you the foundations to try to make your business work. Do you know any more that you want to recommend? Leave it to us in comments.


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