EasyAsk, recognized leader in online search solutions, today announced the launch of EasyAsk for Hybris, an innovative solution that incorporates its advanced technology semantic search, smart navigation and merchandising capabilities to the Hybris e-commerce platform. With this new integration, a transformative impact is expected that will significantly increase the eCommerce revenue, improve the conversion rates and optimize impressional processes.
Hybris: A key player in e-commerce
Hybris, a solution of SAPHybris is one of the fastest growing e-commerce platforms in the technology industry. Since 2009, it has seen a compound annual growth rate of 83%. With a customer base of over 500, Hybris is used by some of the most recognized companies globally. These companies include B2C consumer brands, B2B commerce players, leading telecom companies, and software, gaming, and digital content providers. This level of adoption underscores the importance of Hybris as an essential platform for businesses looking to scale in competitive and diversified environments.
EasyAsk and SAP: A strategic collaboration
The announcement of EasyAsk for Hybris further strengthens the relationship between EasyAsk and SAP, a global leader in enterprise software and related services. EasyAsk has been a key partner in the SAP HANA program since its inception in 2012, demonstrating its ability to provide innovative and disruptive solutions in the e-commerce space. According to Craig Bassin, CEO of EasyAsk, “EasyAsk’s natural language will deliver a superior customer experience on Hybris sites, helping visitors find the right products on the first page.”
Highlights of EasyAsk for Hybris
EasyAsk for Hybris introduces a variety of advanced functionalities that improve the search and navigation experience on e-commerce platforms. These features include:
- Natural language-based searches: Users can perform queries using detailed descriptions, long-tail searches, or even voice input from mobile devices and tablets.
- Creating product concepts: It allows consumers to search for products using terms not necessarily found in the catalog, which improves the personalization and relevance of the results.
- Support for derived attributes: It facilitates the creation of new categories and attributes without the need to restructure the product catalog, reducing costs and implementation times.
- Actionable analytics: Provides reports that enable retailers to identify marketing opportunities and make changes based on user experience with just one click.
Advantages of internationalization and localization
EasyAsk for Hybris supports simultaneous deployment in multiple languages and countries, including options for English, German, French, Italian, Spanish, and more. This ensures a consistent and optimized user experience across global markets, enabling businesses to meet the needs of their customers. local preferences of its customers without any additional complications.
Versatile implementation: In-house or SaaS
EasyAsk for Hybris offers flexibility in its deployment, either on-premises or through a customer-provided model. Software as a Service (SaaS)This versatility allows companies to choose a solution that best suits their infrastructure and specific needs, maximizing the operating efficiency.
EasyAsk's unique contributions to e-commerce
The innovations introduced by EasyAsk not only transform e-commerce searches, but also integrate artificial intelligence and natural language processing capabilities. These advanced tools position EasyAsk as an essential solution for sites looking to differentiate themselves in a competitive environment.
EasyAsk is changing the way consumers interact with e-commerce platforms. Their technology not only makes it easier to find products, but also improves purchasing processes and fosters a deeper connection between brands and their end users. This culminates in a more intuitive, personalized and effective that benefits both consumers and businesses.
About EasyAsk
Headquartered in Burlington, Massachusetts, with offices in Europe, EasyAsk is a pioneer in the development of natural language search software. Renowned companies such as The North Face, Samsonite, and Coldwater Creek use their solutions to manage their daily e-commerce operations. EasyAsk's mission is to provide brands with tools that merge technological innovation and practical business improvements, securing its place as the undisputed leader in the intelligent search industry.
For more information, visit easyask.comWith EasyAsk for Hybris, e-commerce enters a new era of intelligence and efficiency, opening up new Possibilities for the future of eCommerce.