Antai Venture Builder has developed deliberry, an innovative Spanish platform that is positioned as the first to allow users to carry out their buy food online from multiple devices and receive the order in one hour or at the time of their choosing. This service combines the convenience of e-commerce with the traditional trust in product quality, becoming an efficient and modern solution for today's consumer.
What is Deliberry and how does it work?
Deliberry is more than just a shopping delivery service. Its model is inspired by the successful American platform InstaCart, adapting to the needs of the Spanish market. The platform allows users to choose products from different supermarkets and local stores in your city, ensuring that the price is the same as in the physical establishment.
One of the most outstanding features of Deliberry is its team of «personal shoppers», made up of women over 45 years of age. These professionals have been selected through the program Working with the Heart of Caritas, a project focused on the labour reintegration of vulnerable groups. Personal shoppers are responsible for choosing the products "as if they were for their own family", ensuring quality and freshness.
Benefits for users
Among the latests Moravia's compositions and advantages offered by Deliberry, the following stand out:
- Fast delivery: Orders are delivered in one hour or in the time interval selected by the user.
- Guaranteed quality: Fresh produce is hand-picked by purchasing experts.
- Transparent prices: The cost of the products is the same as in physical stores, without hidden surcharges.
- Flexibility: The possibility of combining items from different establishments in a single order.
Social impact: A commitment to labour inclusion
Deliberry is not only an innovative business model, but also a project with social impact. Through its collaboration with Cáritas, the company provides employment to women over 45 years of age, a group that faces difficulties in re-entering the labour market. This not only benefits the workers, but also adds a human touch at the service, by having committed and experienced personal shoppers.
This differentiating factor has contributed to Deliberry receiving various awards for its innovation, such as the 2017 Innovation Award granted by El Economista and the 2017 Impacte Award from the Col·legi de Publicitaris i Relacions Públiques de Catalunya in the Innovation category.
Collaborations with supermarkets and local shops
The platform works with a wide variety of establishments, including large chains such as Caprabo, Veritas, Casa Ametller, Plus Fresc and Carme MirandaEach of these collaborations allows users to access a diverse catalogue of products, from fresh food to gourmet products.
In addition to working with supermarket chains, Deliberry seeks to establish agreements with specialized stores, such as wine shops, bakeries and prepared food establishments. This strategy allows the platform to expand its offering and integrate even more into the daily lives of its customers.
Costs and revenue model
Use of the service includes a cost 5,90 euros for shipping. If the order includes products from several stores, a shipping surcharge applies. 2 Euros for each additional establishment. On the other hand, Deliberry also obtains income through commissions charged to participating businesses for promotion and sales.
This dual revenue model allows Deliberry to maintain competitive prices for users while offering high-quality service.
Expansion and future of Deliberry
Since its launch in Barcelona in May 2015, Deliberry has shown sustained growth. The company has already announced plans to expand to Madrid and other major Spanish cities. This ambitious project reflects the growing demand for online food services and consumer confidence in the platform.
In addition, the company has invested in technological development, including the creation of mobile applications for Android and iOS, which will further facilitate the user experience. According to industry data, the online food market is expected to grow by 250% in the coming years, consolidating Deliberry as a key player in this segment.
Technological and logistics innovation
The founders of Deliberry highlight that logistics and technology are key pieces in their business model. Each personal shopper receives orders in real time via mobile devices, allowing the company to track each stage of the process in detail, from product selection to final delivery.
This technological approach not only guarantees efficient service, but also allows users to be informed at all times about the status of their order.
Recognitions and success stories
Deliberry has been recognized nationally and internationally as one of the most promising startups in the sector. In addition to the awards mentioned above, the company was included in «The best startup cases in Spain» by Economic News.
Their achievements also include funding through equity crowdfunding rounds, managing to raise 450.000 Euros to continue its expansion and strengthen its technological area.
With its innovative approach and social commitment, Deliberry is transforming the way consumers shop for groceries, setting a new standard in the e-commerce sector.
The combination of convenience, quality and social responsibility makes Deliberry a standout option for those looking to save time without sacrificing the quality of the products they consume.