Of course the end goal of most e-commerce business, is to make a purchase. But for this to become a reality it is essential to build trust among consumers as this is crucial to influence their purchasing decisions. We will talk to you below about how to make the customers buy your Ecommerce products.
Add security seals and trusted credentials
Show these elements in your Ecommerce It is a great way to reduce the risk perceived by customers on your site. It is known that for 71% of consumers, it is of great importance that e-commerce sites have trusted seals or logos.
Use reliable payment platforms
Many people are reluctant to buy online due to fear of credit card fraud. To counteract this, you should use a reliable payment platform, that it is recognized by users and that it provides them with all the security measures they require.
Show genuine feedback from real customers
Comments from real clients about your products is also a great way to get them to buy what you sell. Such comments should appear on the product page for best results. You should know that without real reviews or comments, you run the risk that two-thirds of your customers have a lower sense of confidence not only in the quality, but also in the performance of your product.
Make it easy to get help
When shopping online, most people have doubts or questions that can affect their decision to make the purchase. From what are the shipping policies, to how is the returns systemThese are questions that must be answered and this information must be easily accessible so that they can clarify their doubts. Make sure your contact information, phone number, store address, email, etc., are clearly displayed on your site.