Analytics, CRM and Big Data

El CRM, for its acronym in English (Customer Relationship Management, or management of the relationship with customers) is a marketing strategy focused on meeting customer needs. For this, the full test of data obtained from different sources. This is where the data provided by the Big Data and their analysis come into play. The volume of data that can be obtained from customers and users of a website through its shopping, of its navigation and the data that they leave with their actions offers a large amount of customization that can only be exploited by analyzing the data and establishing strategies associated with the results. In this section we will talk about the latest new arrivals and in analytics, CRM y Big Data to see how they evolve and thus analyze the tendencies that are being imposed in the world of digital marketing industry.