Blue Banana is in El Corte Inglés. It is one of the brands that you can find in their stores, or also online. Why are we telling you about her? Because it is a Spanish creation and its entrepreneurship can help you see examples of improvement and how a small brand can become big.
Therefore, below we are going to talk to you about the Blue Banana brand and everything its creators have achieved to make a clothing collection so important that it is in El Corte Inglés. Go for it?
What is Blue Banana
The first thing you should know about Blue Banana is that we are referring to a textile label that was born 100% online. That is to say, at the beginning they did not have any stores or physical clothing, but everything was digital. And their means of communication and sales were social networks themselves. But, as you know, these, if used well, move a lot.
And that is what the founders of this online brand achieved that has been operating for a few years and that more and more people know about it.
They are considered a brand for the new generation of adventurers. As reflected on its website: «We are not limited to selling clothes, we are a brand with which you want to feel identified, that makes you dream and be part of a few who have understood that we must go further. We want to inspire and encourage you to go out to see the world and find your own adventure, to get out of the monotony of everyday life.
Who is behind Blue Banana
Behind Blue Banana are Juan Fernández-Estrada and Nacho Rivera. At just 18 years old, and on an interrail trip, they decided to create a clothing brand. As one of the founders states: "On that trip was when Juan and I started talking about creating a clothing brand and we were inspired by the three X's of the Amsterdam shield to make our current logo, with the X."
This happened in 2016, the year the two young people decided it was time to create a brand that would inspire new generations and help them make their lives an adventure.
For four years they continued only online, that is, through social networks, the Internet, etc. But in 2020 they made the leap to the physical and began to set up stores to bring the product closer to their customers, and for others to know about them. This is how Blue Banana also arrived at El Corte Inglés.
Currently, Blue Banana is present in Barcelona, Bilbao, Córdoba, Madrid, Málaga, Santander, Seville, Valencia, Vigo and Zaragoza with its own stores. Even in Mexico.
With respect to El Corte Inglés stores with Blue Banana You have in Alicante, Badajoz, Cádiz, Madrid, Marbella, Murcia, Barcelona and Valladolid.
Finally, they also have outlet stores with collections from previous seasons that you can buy at cheaper prices. There is only one store that sells them, which is in San Sebastián de los Reyes, in Madrid.
What Blue Banana sells
Now that you understand the sector Blue Banana operates in a little better, how about we take a look at the products it sells? The brand is focused on fashion for adventurers, but not in the sense you think. They really offer clothing that the new generation can identify with: comfortable, sporty, all-terrain...
Blue Banana has young people as its target audience. They do not focus only on boys or girls, but currently they have for men, women and children.
Exactly what? Hoodies, sweatshirts, coats, fleeces, t-shirts, sweaters, vests, polo shirts, shirts, pants, accessories (bags, backpacks, caps, hats, socks, shells, bracelets, gloves, neck warmers, glasses, ski helmets...).
There are only a couple of exceptions. In the case of women they do not sell pants, and in the case of children they only sell hoodies, sweatshirts, t-shirts, polos and caps.
Of course, all this can change, especially because the evolution of the business is very good and that allows them to continue increasing their business.
Where the clothes are made
A question you may have is about the origin of the clothing. That is, being Spanish, do they manufacture in Spain or outside of it? Where do the clothes that are in fashion now come from?
Well, on the website itself they warn us that Their clothes are made in Europe and Asia. Specifically in Spain, Portugal, China, Bangladesh and Türkiye. Depending on the collection, they come from one country or another. What they do make clear is that they only work with companies that "ensure the safety of their workers" and also carry out inspections to know that working conditions are favorable.
How Blue Banana has evolved
Blue Banana started in 2016 as we have told you before. And for this they made a investment of 3000 euros. With that money they bought 300 items of clothing and in just two weeks they sold them all online.
So they made another investment with the profits and bought 800 clothes. Which they also sold. Then 1000 and in the end they have ended up with a turnover that increases year after year.
According to 2021 data, Blue Banana closed the year with 6 million euros. At the end of 2022, the figure doubled, reaching 12 million euros. For 2023, the founders themselves had a goal: 17 million euros: «Although this year the objective is to reach 17 million in turnover, but, above all, establish the structure of the company, since the growth has been very rapid and we want settle everything well.
The reality of the Blue Banana's turnover in 2023 is that they have achieved more than 19 million euros, thus exceeding the estimate that the founders had made.
When does Blue Banana arrive at El Corte Inglés
La Blue Banana's expansion in El Corte Inglés took place in 2023, when it was announced that the brand was available in several shopping centers. Throughout the year, the number of centers that have opened their stores to the brand to sell its clothing has increased.
The fact of having several sales channels: online, its own physical stores and El Corte Inglés, is positive because it allows the brand to expand and reach many more customers, both those who know them and new ones who may be interested in their products. brands.
Did you know Blue Banana and its presence in El Corte Inglés?