How to choose the best social networks for your Ecommerce

  • Facebook leads in traffic generation and sales for Ecommerce.
  • Pinterest stands out for its high conversion rates in sectors such as design and fashion.
  • YouTube is key to improving your visibility through audiovisual content.
  • Avoiding mistakes like oversaturation helps optimize your presence on social networks.

social media

We all know that when you have a business of any kind, it is a priority to have a presence on social media to gain exposure. However, not many know what social networks are better for ecommerce or which are the most effective with respect to the generation of salesWhile having a presence is important, knowing your return on investment (ROI) is equally key.

Why are social networks essential for Ecommerce?

Ecommerce, as a form of online sale, requires smart strategies to attract customers and increase visibility. Social media is not only a communication channel, but also a strategic platform to connect with your customers. leadsSome reasons why they are essential include:

  • Expanded brand exposure: Social media allows brands to reach large audiences in a cost-effective way.
  • Direct connection with customers: They facilitate real-time interaction, creating a close and trusting relationship.
  • Search Engine Optimization: Constant activity on social media can improve your business's SEO.
  • Instant feedback: Comments from the Clients allow you to adjust your strategy quickly.

Revealing data on the impact of social media

Shopify, one of the Ecommerce giants on the Internet, conducted an exhaustive analysis on 37 million social media visits that resulted in 529,000 orders. The findings showed that Facebook is the leading social network in generating traffic and sales for online businesses.

In fact, as for market share by number of visitorsFacebook leads with 23.3 million visits, representing 63% of the social visits to Shopify storesThis figure leaves other platforms such as Pinterest, Twitter, YouTube and Reddit far behind.

Main social networks for Ecommerce and their advantages

best social media marketing practices

1. Facebook

Facebook is, without a doubt, one of the most powerful platforms. Not only is it the social network with the most active users, but it also has advanced tools for businesses such as Facebook Business, Facebook Ads and a perfect integration with Ecommerce.

  • Featured Industry: Companies related to photography, sports and pet supplies are performing well.
  • Buy button: This functionality redirects users directly to the shopping cart. purchases of your online store.

Learn how to create a business page on Facebook.

2.Pinterest

Known for its visual content, Pinterest is ideal for industries like design, fashion, and home decor. In fact, 75% of Antiques and Collectibles Orders comes from this platform.

  • Visual boards: Users can save ideas to boards, increasing the likelihood of conversion.
  • High conversion rate: Generates more proportional sales than other networks.

3.Instagram

Owned by Facebook, Instagram focuses on high-quality visual content. With over 1,000 billion active users, it's a great choice for fashion, food, and lifestyle brands.

  • Segmentation: Perfect for reaching an audience between 18 and 34 years old.
  • Instagram Shopping: Ideal for displaying products and taking them to the purchase in a few steps.

Check here the ideal dimensions for your images on Instagram.

4. YouTube

social media marketing

As the online video giant, YouTube is perfect for businesses that want to tell brand stories and show product demos. Plus, videos posted are automatically indexed by Google, improving your visibility.

  • Featured Industry: Digital products, technology and education.
  • Recommended duration: Between 2 and 5 minutes for optimal retention.

5. Tik Tok

This emerging social network has gained ground among young audiences. Companies looking to make creative content go viral have found a goldmine in TikTok to generate commitment.

  • Great interaction: Perfect for fresh and casual brands.
  • Popularity: More than 500 million active users worldwide.

6.Twitter

Twitter is ideal as a customer service channel and for spreading quick news. Although it has fewer users than other platforms, its ability to go viral content it is incomparable.

Tip: Post between 5 and 10 tweets journals to maintain an active presence.

Common mistakes when using social media

To achieve success on social media, it is essential to avoid common mistakes. Some of them include:

  • Oversaturation: Posting constantly can be invasive to your followers.
  • Ignore metrics: It is important to analyze statistics to adjust your strategies.
  • Do not interact: Always respond to your friends' comments and messages. followers.

Best practices for eCommerce on social networks

Advantages of using social networks for e-commerce

Here are some key practices to increase ROI on your social campaigns:

  1. Customize your ads: Messages targeted to specific audiences generate greater connection.
  2. Combine organic and paid content: Maximize your reach by using both strategies.
  3. Monitor trends: Adapt your content to what's trending.
  4. Perform A/B tests: Experiment to find which strategies work best.

Remember that weekends are usually less effective for launching products online, as orders tend to decrease by 10-15%. Therefore, plan your launches strategically during workdays.

Related article:
Boost your Ecommerce with the Power of Social Media

Good use of social media can make the difference between success and failure for your online business. Invest time in understanding which platforms best align with your brand and dedicate efforts to creating attractive content and relevant to your audience.


Leave a Comment

Your email address will not be published. Required fields are marked with *

*

*

  1. Responsible for the data: Miguel Ángel Gatón
  2. Purpose of the data: Control SPAM, comment management.
  3. Legitimation: Your consent
  4. Communication of the data: The data will not be communicated to third parties except by legal obligation.
  5. Data storage: Database hosted by Occentus Networks (EU)
  6. Rights: At any time you can limit, recover and delete your information.