The cost of failed deliveries It costs sellers a lot of money, as well as ruining the reputation of the business. On average at least 1 in 20 orders are not delivered on the first attempt. But why are these deliveries unable to reach their recipient? A survey of more than 2 online buyers and 300 sellers in Germany, the UK and the US has concluded that 5% of online orders fail to reach the customer on the first attempt and has revealed some ways in which sellers can prevent this.
Everything seems to indicate that the main reason why shipments do not reach the customer is because a correct collection of address data is not carried out, but customers do not seem to realize this problem. Sellers cannot do much about it when customers are the ones who incorrectly write their address when making the purchase online, causing extra costs for companies which on average lose 14.37 euros for each Delivery failed.
There is much more going on besides the failed deliveries to customers and it all seems to be due to miscommunication and misinterpretations. We know this because customers, when asked why their orders did not arrive, often blame the shipping company (43%), while a smaller percentage (34%) blame the seller. Six out of ten sellers think customers will blame the shipping company, when only 36% of buyers agree with this attitude.
Buyers often misspell their addresses, but they blame the seller or the shipping company, this is clearly a situation that consumers do not even recognize as a problem. In reality, 4 out of 5 customers do not realize that their orders did not arrive because they misspelled their address.