If in a E-commerce, monitor and conduct a price tracking with quality not a priority, the productive results will be discouraging and even unsuccessful.
The customer looks at the prices, immediately perceiving an image of the brand, and the competitiveness and transparency of the company will be at stake. They look for quality, but at the best price.
It is a fact the need to maximize the benefit of the products through this variable, analyze it and negotiate it. Even more so if competition grows, as it does, and multinational retailers constantly appear.
If an e-commerce focuses on making a manual tracking To recognize if it has adequate prices, inefficiency will undermine the system and the consequences will be inaccuracy and lack of veracity in the data with which it operates.
Implement Price Intelligence, using a price intelligence software As a tool, it will ensure that pricing management is automated, and the benefits will be insurmountable when compared to other non-automatic management systems.
You can monitor the price of products in real time, following the competition closely, assessing price changes daily and exhaustively, choosing specific markets and currencies.
El volume of information collected can be processed and represented in a diverse and detailed way, using graphics or other alternatives that reflect e-commerce and market data, being able to obtain references from the evolution of the pricing strategy in question.
There will be the possibility of to filter information under certain parameters such as date, category, brand among others; also consult information from the past.
Through the repricing, such software could allow execute price changes automatically in the e-commerce, allowing to define given business rules, considering prices and stock owned by the competition; something of inestimable value.
These are not times of monitor the prices of an e-commerce in an archaic and unproductive way, which will make your pricing strategy tend to fail, and will definitely compromise your business performance.