Behind our shopping cart that we find in the online stores processes happen that we do not imagine to carry out all the purchases that are made every second in the large e-commerce companies. The next time you buy from an e-commerce platform, try to take a moment to reflect on all the technology and systems that make it possible for you to comfortably receive the items you ordered with a few clicks, directly to your door a few days or hours later.
Since the processing systems, routing and the entire process is harnessed using artificial intelligence at many sites. Now, the e-commerce increasingly relies more on artificial intelligence to make interactions with customers something more effective. AI helps to understand the behavior and tastes of a customer better than anyone else, making the purchasing process much more fluid and pleasant for the patient, all in an automated way.
AI has been an ally of e-commerce almost since its inception, working together to offer customers the best possible customer experience. AI can help make the shopping process much faster and smoother, offer personalized recommendations to the tastes and needs of each person, send personalized recommendations to people based on their activity on the online site.
The debate on whether Artificial Intelligence is an ally to support us in today's business has come a little late. AI is the future today, the debate would have to be about how much we are willing to take advantage of the potential of this technology to apply it to markets, business and finance in different areas; even artificial intelligence is helping to produce designs, studies, evaluations and recommendations for e-commerce platforms. The future is already here, it will be interesting what this type of technology will bring us in the coming years, being applied in more places and improving.