El Mass sending of mobile messages for companies It is a consolidated reality thanks to the advertising by WhatsApp, a tool that allows you to carry out highly effective marketing strategies. This platform, which was initially used informally to communicate with customers, has become a powerful solution for marketing campaigns, allowing direct interaction with millions of users. WhatsApp Marketing is no longer just an option, but a necessity for companies looking to maximize their reach and boost their conversions.
With more than 2 billion users worldwide, WhatsApp has become an indispensable communication channel. In Spain, the tool has more than 25 million active users, making it an ideal option for companies looking to connect with their customers in a fast, direct and effective way.
What is WhatsApp advertising?
La advertising by WhatsApp It consists of using this messaging platform to send promotional messages, notifications, and content designed to capture the user's attention. Unlike other channels such as email or SMS, WhatsApp combines text, images, videos, and links in a single space, making it a more versatile and user-friendly tool.
The key to success in WhatsApp marketing lies in the ability to segmentation y customization. Businesses can target their messages to specific audiences based on data such as age, geographic location, interests, and purchasing habits. This ensures that each message reaches the right audience, thereby increasing the likelihood of conversion.
Advantages of using WhatsApp for advertising
Using WhatsApp as a marketing tool provides multiple expected benefits that differentiate it from other traditional channels:
- High open rate: WhatsApp messages have an opening rate of 98%, much higher than that of email marketing, which is around 20-30%.
- Immediateness: Most messages are read within the first few minutes of being delivered, which is ideal for urgent campaigns or flash sales.
- Two-way communication: WhatsApp enables real-time conversations with customers, encouraging interaction and improving the user experience.
- Multimedia and interactivity: It offers the possibility of sending images, videos, links, audios and locations, facilitating more dynamic and attractive campaigns.
- Low cost: Compared to other channels, sending messages via WhatsApp is more for all Economic commitment and offers a higher return on investment. This is especially attractive for small and medium-sized businesses.
How does WhatsApp advertising work?
Implement a strategy of WhatsApp marketing requires following some basic steps to ensure its effectiveness:
- Creating databases: It is essential to have a segmented and up-to-date contact database. Companies must ensure that users have given their consent to receive promotional messages.
- Definition of objectives: Before launching a campaign, it is vital to set clear objectives, such as increasing sales, generating leads, or improving customer loyalty.
- Writing personalized messages: Messages should be short, clear and personalized to the recipient. Including emojis or more relatable language can increase the response rate.
- Analysis and optimization: Measuring the results of each campaign (such as open, click and conversion rates) allows you to optimize future strategies.
How to send advertising with WhatsApp Business?
While Standard WhatsApp It is useful, the WhatsApp Business tool is specifically designed for businesses. This application offers advanced functionalities such as:
- Company profiles: Allows you to include relevant information such as business name, address, email, website and opening hours.
- Automated responses: Set up automated messages to welcome new customers or answer frequently asked questions.
- Tags and organization: Tags make it easy to segment and organize your contacts.
- Product catalogs: A feature that allows businesses to showcase their products or services directly in the app.
Additionally, through the WhatsApp Business API, companies can integrate the application with their CRM systems, automate processes and carry out large-scale campaigns with detailed reports.
Success stories in WhatsApp Marketing campaigns
Major brands have used WhatsApp with great success in their campaigns. For example:
- Hellmann's: He developed an interactive campaign where users could send photos of ingredients available in their refrigerators, and a chef would send them personalized recipes.
- Adidas: He launched an initiative called “Rent-a-Pred”, where users could rent football players to complete their teams in London.
These cases demonstrate the potential of WhatsApp not only as a communication tool, but as a creative channel to strengthen customer relationships.
WhatsApp Marketing is not just a trend; it is an opportunity for businesses to connect with customers in a direct, personal and effective way. Adopting this tool as part of a comprehensive marketing strategy will be essential to staying competitive in the digital world.
I think doublecheck is better
Be careful with the WhatsApp Marketing company, they charge you for a service that they do not provide, they are already denounced by different users as a SCAM before the Civil Guard and the Malaga Courts, I say it in very good ink since we have also been deceived and filed a lawsuit Against the company and its administrator and sole owner Mr. Gonzalo, who once charges you and it does not work tells you that they have fired him from the company
Hello, at the Office we are using a very good tool for mass sending of text, audio, image and video messages through WhatsApp. It's called Whappend and we've had excellent results.
Hello,
my name is Antonio. I have a company with a customer database, where I have their phone numbers and also some characteristics that make it possible for me to direct some offers of my services and others to others, and my idea is to make different groups of wassap and send them those offers.
But the point is that doing it from the phone I see that it is somewhat tedious and time consuming, and what I would like is to be able to select a group of X clients from my computer and database, and send them a massive message. But this can be done from the computer and comfortably.
Do you know if there is any application for this that is capable of sending an SMS from my computer taking the data from the phone number of a database that I have on my computer?
Thank you
I installed a server in linux, there is a demon to recognize the BAM (Broadband Internet), and I put apache and MySQL, with that you have a web server, through php you can receive requests like that, and with a little code, the sms demon understands the message and sends it, that's simple, if you want to send with php information you have to read the mysql info and then send the sms, the truth is not difficult and very fun as well as functional
Good morning, We have a mass messaging company sms, and we are interested in doing it also via WhatsApp, is it possible that we can buy the delivery system? We live in Maracaibo. Venezuela
Good morning, in Mexico there is a similar company that uses Hotspot for mass marketing, with its antennas they know more about customers and stay in contact with them. It's called Hostpot Mexico, and it's interesting how they use hotspot for business.