An eCommerce Manager is a professional figure who can help you shape and develop your digital business more than you expect from the beginning. But before delving into its main contributions, it will be necessary for you to know what it means and what its implication and functions are regarding electronic commerce. Well, basically an eCommerce Manager is responsible for manage the e-commerce project. That is, understand and control the online sales process from the beginning to the end.
This definition shows that its tasks are global and therefore do not refer to a specific process. Through a task that is essential for the smooth running of the business or professional activity. Where it should be taken into account that you must provide extensive knowledge, both in the digital and commercial sectors. But in a joint way to provide solutions to any problem or incident that may develop in small or medium-sized companies. So that in this way, there is an increase in online sales.
One of the first aspects to take into account in the eCommerce Manager are the requirements that they must provide to exercise these important functions. They are several and of diverse nature, such as the following that we point out below:
- Technical studies: both in the specific business sector and in the digital.
- It is very important to include studies in the digital field, such as a master of these characteristics.
- Capacity to develop a project related to electronic commerce.
- And above all, demonstrate a remarkable entrepreneurship trend.
ECommerce Manager skills: online sales management
This professional figure has an intimate relationship with the management of digital channels. Nothing to do with the conventional or traditional ones that are governed by other different parameters and that have nothing to do with their functions. From this general approach, will cover many functions in the sales process and that go from the acquisition of clients or users to the follow-up of sales.
While on the other hand, this aptitude will require great dynamism to carry it out because it requires a series of less rigid approaches and on which the results of the virtual store will depend in a certain way. In this sense, its task will be carried out in close communication with the owners of electronic commerce. For this reason, the eCommerce Manager will have no choice but to provide additional values, such as those listed below:
- Collaboration capacity from other departments or sections of the digital company.
- Flexibility to adapt to new needs that you have within the project or professional activity.
- Adaptation to new information technologies and of course to be closely linked to social networks.
- Organic positioning management and development of digital identity: content control, uploading news, updating products ...
- Without forgetting at any time that another of the qualities that it must contribute is that of being very open to the design, planning and development of actions and events of the digital company.
These are just some of the qualities that any self-respecting eCommerce Manager must provide. But not the only ones since they will also be determined by the profile of the company that you are going to manage. In other words, the manager of a digital store specializing in the sale of sportswear is not the same as those aimed at articles and products of new technologies. Where it will be necessary to import a series of more defined characteristics to adjust to the role of this position at work.
From this general approach, it is true that the knowledge of the sector where they will work from now on. Whatever its nature (mobile telephony, fashion, media, accessories or any other provision in online format). For which it will be an added value that in their work history they have a series of professional qualities such as the following that we point out below:
- Interest in the sector where they will develop this work task and that will be enhanced with an experience in it that can support the practical knowledge that has been developed in recent years.
- Wishes to progress Within the same business segment, the digital world is already “hooked” and requires total passion about what you do. And much more in the role of eCommerce Manager since it will largely manage the development of electronic commerce as in few conventional or more traditional businesses.
- Un change in personal relationships since the digital sector will require you to modify some rules of conduct in this regard. As for example, the preference of social networks over personal contacts and this you have to contribute to your new work destination.
- Un continued learning since in electronic commerce you will have no choice but to learn new things at all times. It is a business sector that is undoubtedly in full evolution. To the point that you will not be able to think that you have already learned everything. Not much less since this error in the end you can pay dearly to manage your virtual store.
As an added element is the fact that you master several languages and if possible several. This communication vehicle is the best instrument to be informed of the latest developments that are generated in any activity that is linked to electronic commerce. And if it is with an advanced level of English, then much better for your professional and personal interests. Beyond the knowledge that you contribute in your employment record.
Other basic requirements to become a perfect eCommerce Manager
We have given you some other guidelines on the skills that you must treasure to perform this job from now on. But no less true, that a greater contact with new technologies will help you to carry out this task with great efficiency and balance. Where there is a wide battery of qualities that you must meet without any excuse. Do you want to know some of the most relevant?
- Experience in creation and management of databases and advanced analytics.
- Having a advanced level of Excel since it is a program that you should use with great regularity to carry out your tasks as a manager in electronic commerce.
- The most advanced knowledge in some of the most advanced and best managers in eCommerce. As for example, they are usually Prestashop or Woocommerce.
- La advanced analytics It is very important in this kind of digital business and therefore you cannot miss that you contribute experience and knowledge in analysis systems that are mainly represented by Google Adwords and Google Analytics. They are a reference for the management of any professional activity of these characteristics.
- A quality that should never be lacking is that which refers to the management of advertising campaigns and advanced knowledge of SEO / SEM. It will be decisive for you to look for a better positioning on the website of this small and medium online business.
Qualities to manage an excellent digital team
Nor can you forget some characteristics in the profile of a good eCommerce Manager that have much more to do with team management than with content or strategies to promote the sale of your company's products, services or articles. In this sense, the first golden rule consists of knowing how to manage a perfect human team. So that all sections or departments are perfectly coordinated. The success or not of your digital business depends in a certain way on this aptitude.
And a small novelty compared to another type of business is that from the first moment you will be required to have a wide experience with digital providers. This is the door that you must open so that the business develops little by little. But above all in a balanced way and depending on the needs that arise in the coming years.
Like you can have a lot of initiative in making decisions. In this sense, you cannot forget that any eCommerce Manager is a professional who must make very important decisions for the future of the business. Likewise, the capacity for analysis will be another of the values that you must contribute in your curriculum vitae. As also that you are very prone to communication with all social agents involved in the commercialization of the products: users, clients, suppliers and support teams in this process. The same with proactivity since if this contribution is very necessary it is precisely in business or activities carried out through the Internet.
If you verify that you have a good part of these characteristics, it will be a clear sign that without a doubt you will be able to exercise the position of eCommerce Manager with great efficiency. So that at the end of the day you can face your professional challenges with greater guarantees of success. Being one of the job opportunities with the greatest future there are at the moment and they have a significant demand for jobs.