El ECommerce Logistics White Paper It is a comprehensive document prepared by Pack Link, In collaboration with the ECommerce Observatory, the consultant EY and logistics companies such as Tipsa, 3Consultores, Envialia and Celeritas. This manual offers a complete overview of logistics in the e-commerce environment, addressing the main challenges, trends and opportunities in the sector.
This report is based on a survey of more than 4.500 online stores, whose results reveal that logistics is not a simple operational variable, but a true differentiating factor in the shopping experience. According to their analysis, factors such as access to accurate information, the possibility of choosing between multiple suppliers and internationalization are essential for success in the relationship between logistics and eCommerce.
The impact of logistics on e-commerce
In presenting the White book, a key fact was highlighted: in 2016, e-commerce in Spain generated a turnover higher than the 22.000 millones de euros, according to ONTSI. Of this volume, approximately one 40% It is directly dependent on logistics and transport, which underlines the strategic importance of this sector for online businesses.
This book deploys a comprehensive analysis that covers everything from product categorization to the selection of the most suitable logistics provider and the design of strategies to manage stock. Elements such as supply chain control, the packaging and the design of warehouses, whether owned or subcontracted, appear as fundamental pieces to guarantee customer satisfaction.
One of the keys in these not always easy relationships between logistics and e-commerce was offered by Easter Epiphany, General Manager in Spain of PackLink, who mentions that “E-commerce businesses must adapt to their customers.” This highlights the need to customize logistics processes to meet buyers’ expectations.
Diversity in trends and challenges
- The value of information: One of the aspects most valued by customers is the shipment tracking, which generates trust by allowing them to know the status of their order in real time. According to the study, the 37% of buyers consider it essential.
- Selection of providers: The ability to choose between multiple logistics options has gained relevance. 75% of the online stores surveyed value having at least 2 or 3 suppliers to negotiate better deals and adapt to customer needs.
- Access to international markets: Globalization has motivated many eCommerce companies to seek to expand globally. Logistics, in this case, plays a crucial role in the success of these processes.
Technological integration in eCommerce logistics
Today, technology is revolutionizing logistics in e-commerce. Tools such as warehouse management systems (WMS) They have become indispensable allies to optimize storage, picking and distribution.
For example, companies are investing in solutions for the reverse logistics that allow returns to be managed efficiently, as well as in systems to personalize orders, offering Unique experiences to each client.
Keys to success in eCommerce logistics
Logistics and e-commerce are an inseparable pair, and to achieve success in this field, companies must take into account several essential factors:
- Customer adaptation: PackLink's general manager, Epifanía Pascual, stresses that e-commerce must adapt to the needs of the consumer. From transparency in processes to security and punctuality in deliveries, all of this has a direct impact on customer perception.
- Fast and flexible delivery: Optimized logistics allows you to offer options such as same-day delivery or flexible delivery times that adapt to user expectations.
- Cost reduction: The implementation of technological tools and efficient resource management are key to minimizing operating expenses.
In an increasingly competitive and globalized market, logistics not only ensures the operational success of an online store, but also becomes a differentiating element in the customer experience. This impact is achieved with initiatives such as those documented in the ECommerce Logistics White PaperFrom implementing innovative technologies to improving operational processes, all of these aspects are essential to meet the demands of today's consumers and ensure sustainable business growth.