El National Center for Electronic Commerce and Digital Marketing, initiative of Ministry of Industry, Energy and Tourism of Spain, arises as a necessary response to the socioeconomic changes generated by the digitalization of the economy and society. This centre is positioned as a national reference for addressing the challenges of e-commerce and digital marketing with a modern and innovative perspective.
The launch of the centre is the result of an inter-ministerial collaboration agreement aligned with the objectives of the Digital Agenda for Spain, specifically in the programs of "Digital Inclusion and Employability" y “ICT in SMEs and Electronic Commerce”Its purpose is not only to address the changes in the digital economy, but also to lead initiatives aimed at consolidating Spain as a leader in the e-commerce and digital marketing sector.
The strategic vision of the National Center
El Ministry of Industry highlighted in a press release that the creation of this center responds to a rapidly evolving labor demand. Companies require professionals with advanced digital skills able to adapt to a global and interconnected work environment.
«There is a strong demand for professionals with new digital skills geared towards business. It is essential to adapt the training and qualification offer to business needs and ensure competitiveness in a globalised world.»
This strategic approach not only seeks to meet the needs of the labour market. It also has a positive impact on the competitiveness of the country's economic activities, strengthening its role in the global economy.
Key objectives of the National Center for Electronic Commerce and Digital Marketing
The Center pursues a series of fundamental objectives in order to achieve its mission. These goals go beyond being an educational entity; the center aspires to become a catalyst for digital change in Spain.
- Promoting employment in the digital economy: Identification of the most in-demand profiles in e-commerce, marketing and public relations, promoting their creation in the country.
- Professional requalification: Promote ongoing training and guidance towards new career opportunities adapted to the digital world.
- Academic recognition: Promote the recognition of new digital professions, legitimizing their strategic value.
- Entrepreneurship support: Stimulate entrepreneurial initiatives that incorporate innovation and technology.
This center is not limited to training activities; it also focuses on establishing a framework for updating educational modules, professional certifications and new titles related to Emerging trends in e-commerce.
A strategic public-private collaboration
The National Center is supported by public and private institutions, consolidating a strategic collaboration where both parties play complementary roles.
The main management of the Center is carried out by the School of Industrial Organization (EOI), an entity dependent on the Ministry of Industry. In addition, the public business entity Red.es provides technical support and digital infrastructure to ensure the success of the Center's activities.
Through the use of innovative digital platforms, the EOI makes its network of teachers and its online training system available. This facilitates access to quality resources for students and entrepreneurs throughout the country.
Business support and the role of the Social Council
The private sector also plays a crucial role in identifying the most in-demand skills and participating in the development of the educational framework. The Centre also has a Social Council, an inclusive body comprising government, business and trade union representatives. This council encourages collective decision-making and ensures that the Centre's activities are aligned with the real needs of the labour market.
Departments and areas of action
To carry out its activities, the Center is structured in three key departments:
- Department of Observation and Research: It monitors the labour market and adapts the educational offer to the dynamics of the productive sectors. It also establishes collaborations with companies to promote research and development.
- Department of Innovation and Training: Their responsibility is to experiment with new teaching methodologies, validate updated content and design training plans for instructors.
- Accreditation Department: It works closely with the National Institute of Qualifications to develop professional certifications and validate skills acquired through work experience.
Each of these departments contributes its strategic vision and drives the training as a driver of the digital economy.
Training: A fundamental pillar for the future
The National Center considers that training is the main vehicle towards digital transformationOffering training plans adapted to market demands not only ensures the employability of professionals, but also increases the competitiveness of Spanish companies.
Its actions include:
- Payment Solution MOOCs y experimental courses in areas such as the use of artificial intelligence or cybersecurity.
- Updating training itineraries, especially in e-commerce.
- Awareness days on entrepreneurship and self-employment.
The National Centre is called to lead a new era where digital technologies become the central axis of professional and economic development in Spain.