Traceability has become a fundamental pillar for agri-food quality labels. In the Valencian Community, the Protected Geographical Indication (PGI) Valencian Citrus has taken a step forward to strengthen controls that guarantee origin and authenticity of its oranges, tangerines, and lemons. The organization has closed the last season with a significant increase in the number of audits carried out, a measure aimed at safeguarding the confidence of consumers and distributors.
The Regulatory Council of the Protected Geographical Indication (PGI) has announced that 70 audits were carried out during the season, representing a 33% increase compared to the previous period. These inspections focused on both packing facilities and the fields, with particular attention to packing operators and warehouses. The goal is to ensure complete product traceability, from the tree to the shelf, and certify that each piece meets the strict requirements of the designation.
More controls for an accredited quality seal
José Enrique Sanz, managing director of CÃtricos Valencianos, explained that these controls are applied to both private companies and cooperatives, and are part of the ongoing work of the Regulatory Council. The PGI is accredited by the National Accreditation Entity (ENAC) under the UNE-17065 standard, which It supports the reliability of its certification processesThis external accreditation guarantees that audits are carried out using objective and nationally standardized criteria.
The citrus season has been marked by adverse weather conditions. The high temperatures recorded between June and July of last year caused fruit drop, while hail affected areas of Valencia and Castellón during the spring. Despite these setbacks, the Protected Geographical Indication (PGI) remains optimistic. The goal is to equal the record of 25 million kilos produced. reached in the previous season. The lower production, they explain, has led to higher prices, although market demand has been erratic.
Stable demand and a commitment to promotion
One of the most noteworthy findings is that demand for citrus fruits certified with the PGI seal has remained stable throughout the season. Distributors, increasingly aware of this, They show a growing interest in products with quality certification. that prove their origin and traceability. This behavior contrasts with the irregularity of the general citrus market, where imported fruit is gaining ground.
To face this competition, the Regulatory Council has focused on promotion. Sanz welcomed the aid approved by the Valencian Regional Government, which will allow them to launch a promotional campaign planned for November. These initiatives help to highlight the value of local production to strengthen the positioning of Valencian citrus fruits in both the national and international markets.
The commitment to traceability is not limited to audits. The PGI works on the continuous improvement of its control systems, with the aim of offering consumers the highest guarantee regarding the origin and quality of each orange, mandarin, or lemon. In a context of increasing demands from buyers and distributors themselves, Certification is becoming established as a key tool for differentiating Valencian products. and secure their future in an increasingly competitive market.