Telefónica Empresas has launched in Spain a multi-channel business messaging platform aimed at public and private organizations seeking to centralize their communications with greater control and protection.
The solution automates 24/7 communication with customers and citizens, shortening times and containing costs by selecting the ideal channel for each use case; it is built with proprietary technology and designed to offer scalability, reliability and efficiency.
What the new platform offers
The service integrates AI and built-in chatbots , along with profiling and advanced analytics, to generate more relevant messages in real time and sustain continuous and contextual interaction.
RCS and verified communications
By leveraging Rich Communication Services (RCS), brands can send enriched content with multimedia and interactive buttons, as well as have verified sender and read receipts , and delivery information.
Compared to traditional SMS, RCS offers a more dynamic and secure experience : it allows for immediate responses, greater personalization, and granular tracking, which strengthens user trust and helps to increase campaign effectiveness.
Use cases and benefited sectors
Common scenarios include mass campaigns—such as seasonal promotions and communications like Black Friday or the Income Tax campaign—where selecting the right channel impacts conversion.
It also includes timely notifications, such as one-time codes and appointment reminders, which are highly relevant for banking, retail, and healthcare environments, as they seek operational agility and brand consistency.
Enhanced security and company vision
Identity verification and other protective capabilities reduce exposure to spoofing fraud in messaging, helping to prevent smishing , a vector that the financial sector is watching with particular attention.
According to Javier Mingo, Head of Business Messaging Product, the diversity of channels and increasing segmentation complicate management; therefore, solutions are needed that unify communications efficiently and securely , simplify tasks and improve the results of actions.
Telefónica Empresas frames this step within its commitment to technological innovation and continuous improvement , along with personalized attention aimed at guaranteeing quality, reliability and operational efficiency.
With this launch, Telefónica Empresas combines multichannel capabilities, AI, and enhanced security to optimize operations, reduce costs, and deliver a verified conversational experience in sectors such as banking, retail, and healthcare.
