Email is one of the most common forms of communication. Not only for individuals but also for companies. That's why it has become one of the key tools for interacting with clients or loved ones. However, there are some techniques to improve your email communication.
When writing emails to clients or even people close to usThere are a number of tips that you should use to achieve greater engagement and, above all, also better data when working with email marketing.
Techniques and tips to improve your email communication
Among the techniques and tips to improve your email communication that we can leave you, the most important ones are the following:
Personalize messages
A while ago, it became fashionable to personalize messages when sending emails. However, this had a serious problem. Many users, when registering, did not put their real name, but chose different ones or even swear words.
An example could be using a silly name and, when personalizing emails, if you didn't notice this error, you sent the personalized email calling it that way.
So in this case, We are not telling you to personalize the messages by the name that the user or subscriber has given themselves, but rather to use the second person singular., that is, you, so that you can write the messages and make them resonate better with the person who reads them. By writing in a singular way and building a one-on-one communication relationship, you can achieve better interaction and connection with that other person.
A subject that is in line with the message and that captures attention
We receive dozens of emails every day, most of them related to companies or stores trying to sell us something. That's why it's very important that the subject of the email is eye-catching enough to catch the reader's attention and make them want to open the email to read what's inside.
Here's an example to make it clearer. Imagine you receive an email with the subject line hello. Five minutes later you receive another message with the subject line the solution to being more productive is…
A priori, the second one is the most striking because it already gives you a clue of what you are going to find inside the email. The other one will simply be more focused on an individual and on sending messages between friends or family.
However, when choosing a subject you have to take into account the maximum number of characters you should use. Also, writing the subject to view on a computer is not the same as writing it for a mobile phone. Depending on who your target audience is, you will need to shorten or make that subject more concise. so that it doesn't cut off when receiving it.
Be careful with the tone of the message
Email communication is an extension of your personal brand. Whether you are a company or a freelancer, or even an individual, you must keep in mind that you have to maintain the way in which clients see you. In other words, if when dealing with clients you do so in a friendly, informal manner and even with a touch of humor, you cannot do so in a professional, cold and formal manner when writing them an email.
You need to maintain the tone that your company has or that which has differentiated you from your competition and you must do this in all types of communication, not only in emails but also on social networks.
The email extension
You have to keep in mind that a person doesn't spend a lot of time looking at something that doesn't interest them. In other words, you're only going to have that person's attention for a few seconds, and if your email is too long, they might stop reading at some point. If you want to make sure they actually read to the end of your email, try to keep them short and concise. Some experts recommend that emails should be no more than 300 words.
When writing it, You can use some copywriting or even storytelling techniques. But the most important thing is to avoid going off on a tangent and focus on a single topic in the email you send.
Never send emails without first checking that they are correct.
One of the worst things you can do when it comes to email communication for your company is not verifying that the emails are sent. Specifically, we are referring to knowing if that email is actually going to arrive as you have designed it.
Believe it or not, this is one of the biggest mistakes when sending an email and It is solved as easily as sending a first email to one of your email addresses to see how it would resonate with other subscribers in your view.
Don't write paragraphs, but don't write lines either.
A while ago, it became fashionable to write emails in lines. Each line was a sentence and was separated so that the message itself could breathe. But this is not something you should do literally. Let us explain.
Imagine you have to send a 300-word email. When writing it, you probably have short sentences and long sentences. The goal and ideal would be to combine these short and long sentences into small paragraphs of no more than two or three lines.
This way, when it reaches your subscribers' email inboxes, the message doesn't look too compact. Instead, it lets itself breathe and you separate the introduction of the message from the key point for which you sent that email and end with a conclusion or ultimate purpose for your email.
An email, an idea
Finally, the last piece of advice we give you for communicating by email is the following: Avoid talking about several topics at once in an email.
To make it easier to understand, think about a first-time email you're sending to your subscriber list. In it, you'll want to tell them who you are and what you do, but you'll also want to tell them how they can buy from you or where they can find you on social media.
That's all very well, but It is not advisable to make the user's attention go along different lines because the only thing you will achieve is that in the end it will not go along any of them.
Try to focus on just one thing. There will be more communications in which you can create other types of stories that lead users to your social networks, to buy from you, or whatever you want.
These techniques and tips to improve your email communication will help you achieve better results. Remember also that there are many email marketing professionals who can help you improve the data on your subscription list and thereby improve your business.