SEO

El SEO, for its acronym in English (Search Engine Optimization) is a online marketing strategy based on the optimization of the contents to appear in the best possible position in the search engines naturally or organically. I know difference from SEM in which, in this case, you have to pay to appear in the highlighted areas reserved for this purpose, while to appear naturally in the first positions you do not have to pay the search engine. Within the framework of E-commerce, with the large amount of competitors with similar stores and selling the same products in most cases, get achieve good positions in search engines It is a tough task that requires good practice to avoid being sanctioned by search engines. Optimize product pages for search engines it is even more important than optimizing the home page, as users are becoming more specific when searching the Internet. In this section we will talk about the news of the sector of the eCommerce in relation to SEO and we will analyze the tendencies y tools for online store optimization and other e-commerce businesses.