SEM

El SEM, for its acronym in English (Search Engine Marketing) is a online marketing strategy focused on the msearch engines. The difference with SEO is that, in this case, what is sought is to appear in search engines naturally, while SEM implies pay to appear in those results. But implementing a good SEM campaign effectively isn't as easy as paying more than your competition to appear first in the ad zone in a search result. The SEM objective should be to offer the user exactly what they are looking for, so that the results are considered as valuable information and not mere advertising. Strong competition within the framework of the E-commerce makes SEM much more important, if possible, than SEO, as it offers visibility and helps build brand. In this section we will see the most relevant news and developments related to SEM and we will analyze the specific y tools most relevant to the creation of search engine marketing campaigns effective for business eCommerce