There is always a lot of talk about the Social networks are essential for eCommerceBut the truth is that instant messaging apps are also increasingly important and represent a more direct form of communication that can influence your sales. And in this case, how about we tell you how you can use Telegram to boost your eCommerce sales?
If you have a online store and your sales are not too good, Or you do have sales, but you would like to go to the next level, these tricks that we are going to leave you can help you a lot. Do you want to take a look at them?
Using Telegram channels
One of the tips you can use to use Telegram to boost your eCommerce sales is about Telegram channels. These are very useful, for example, to promote your products. In fact, you can look for large channels of people who share links to special offers or products and post yours.
Of course, when the channel is not yours it would not be a bad idea to, before doing so, you ask the administrator for permission to know whether or not you can do self-promotion. Otherwise you may risk getting banned for it.
You can also create a private channel for your eCommerce and invite buyers and users. In other words, it would be used like a social network, but with much more direct communication with users and sellers.
Of course, to get the most out of it you must keep in mind that you will need to have a good strategy because just putting promotions on your products will not build loyalty. If you combine this with raffles, discounts or similar, you could have a little more success. And don't forget some informative content either.
Telegram Chatbots
These Telegram applications, known as Telegram bots, can serve you three main uses. On the one hand, to automate messages, so that anyone who contacts you receives a direct message from you, whether to let them know that you have received it, to give them your response time, or whatever.
On the other hand, you would have the Possibility of answering frequently asked questions from customers. Instead of having to always write or copy and paste the same message, the bot will take care of it without you having to waste time on it.
Finally, for accept payments, However, this can be done with the payment systems integrated into Telegram. This is done without having to leave the Telegram app, which can provide greater security.
Groups on Telegram
In addition to Telegram channels, you also have the option of creating a Telegram group. That is, something similar to what you have on WhatsApp, but in another application. Among the advantages that this app gives you is the fact that you can have up to 200.000 people in these groups, much more than the 256 that WhatsApp allows you.
These groups can be private or public. The difference? People find you using the search engine.
You see, one of the ways to use Telegram to boost your eCommerce sales is interacting more with users, so that you can create more active communication through these groups.
Like channels, you should also have a publishing strategy, but above all, be attentive to possible comments left for you in order to respond to them so that they see that you are active.
conduct surveys
We continue with another of the options to use Telegram to boost your eCommerce sales, and in this case we are referring specifically to surveys.
Surveys, if used well, can be a very good way to get interaction, but also valuable information.
For example, with this you can find out what consumers think, you can analyze the market and know what your buyers prefer.
Here's an example: imagine you want to launch a training product, but you don't know if your customers will like it. With a survey you could ask them what they would like your product to solve.
Using Telegram Ads
Another option that Telegram gives you to boost your eCommerce sales is the use of Telegram ads. This way, you can advertise your company through ads, and thus increase your sales.
Of course, we are talking about a tool that you will have to pay to use, and unless you know how to segment well, you can get pretty good results. You just have to pay attention to what you advertise and the audience you are targeting.
Instant Messaging
Of course, we can't forget that Telegram is a messaging app that you can use to communicate with users or customers. Have you ever thought that, in addition to sending a thank you message to an email, it wouldn't hurt to send a message to a mobile saying thank you? Yes, even if it seems silly, it can be a way to differentiate yourself from the competition, because very few do it.
In fact, You could send the messages for various reasons: for having bought from you, because you send them what they have ordered, because you know they have received it and you want them to be happy or even to find out if they liked what they have bought. All of this will build customer loyalty, which will mean that they will remember you more when they buy again and will be able to look at your store first.
Of course, you must make sure that you will not keep them waiting for a long time if they are the ones who contact you, because then you will give a bad image by not taking care of your business.
As you can see, there are many ways to use Telegram to boost your eCommerce sales. You just have to find the one that best suits you and put it into practice. Do you have any other suggestions for using this application? We'll read them in the comments.