Since artificial intelligence came out, many people have opted for it rather than professionals who help write, design or create certain products or content. In the case of an e-commerce, one of the essential elements for selling online is photography. And knowing how to transform the photo of your products with AI for your e-commerce can be an advantage over your competitors.
But to achieve this, you need to know what you would have to do and how to benefit from artificial intelligence in your e-commerce.
How to use artificial intelligence to optimize your ecommerce product photos
If you have come this far, it is because you have an online store and you want to stand out from your competitors to get more visibility and higher sales. A priori we must tell you that this is not easy, and Just because you transform your product photos with AI for your e-commerce doesn't mean it's going to be the key to selling more. But you will get greater visibility and attraction by seeing the photographs.
With artificial intelligence, you can improve the photos of your e-commerce products. Among the advantages you will find and the actions you can carry out are the following:
Improve image quality
When you take a photo with your mobile phone, you know that the image quality is not going to be the best. If you don't have professional photography equipment and you don't have the knowledge to use it, the photos you take are going to be of average quality.
That's why artificial intelligence It can help you improve the image quality and correct common problems. in your photos. For example, noise, overexposure, blur, and colorization. Plus, you don't have to know about all of these adjustments because it can do them automatically.
Automatic thumbnail generation
Another action you can take with artificial intelligence in an e-commerce is the generation of thumbnails and 360-degree views of products. This can help you give customers more options and interactive experiences on product pages.
The fact that the customer can see the product from all angles, it will give him a better idea of what you will receive at home and you will be more willing to buy knowing more about the product.
Automatic image cropping
Surely more than once you have taken a photo that you liked, but it had a background that you didn't like. This is quite common and cropping images is not easy if you are not a professional. But you could Use artificial intelligence to do automatic cropping and the products appear without a background or even precisely cropping out those parts that you do not want to appear in the image.
Along with this feature, you could also choose to add other backgrounds to your product in such a way that it becomes more attractive.
Automatic labeling
Automatic tagging can help you with search engine results. The fact that the image has specific tags based on classification algorithms, characteristics and relevant criteria can help the SEO of the images and therefore also the positioning of your online store.
What artificial intelligence tools are available for product photography in ecommerce?
Now that we have briefly summarized some of the functions that you can perform with AI in product photography, the next step you can consider is investing in some artificial intelligence tool or application for photography.
In this sense, you have quite a few options, both free and paid. One of the main ones and most related to product photography is the so-called AI product photos. It is a tool that generates images in a matter of seconds of very high quality and with varied styles. It allows you to edit any product photo you upload and obtain creative and eye-catching photos in a matter of minutes.
Another of the more popular options you have is Leonardo.ai. It's an AI-powered image creation tool that can also improve the quality of your photos and do a few other cool things. You'll have to be pretty patient though, as the free plan only gives you a few credits per day, and once you've spent them, you'll have to wait 24 hours for them to renew.
Of course, if it's one of the tools you're going to use a lot, it might be worth upgrading to a paid plan.
Firefly Generative AI This is the option that Adobe gives you to create high-quality images and even text effects. We are talking about a very professional tool and perhaps a little complicated to use at first. But once you get used to it, you won't have any problems and it adds certain functionalities that make it quite interesting.
Lastly, you have the option to midjourney. It is one of the most well-known and most used image creation tools. In fact, some of the images circulating on social networks are made with this tool. The results are of very high quality and generate content that hardly differs from the photographs that can be taken in real life.
Is it worth using artificial intelligence in product photography?
One of the doubts that may arise when using artificial intelligence in product photography is whether it really pays off. It must be taken into account that the fact of improving a photograph or even creating it with artificial intelligence makes it more profitable. that product is idealized.
This means that the person may expect more than they will receive, and when they see it physically, the product may not meet the expectations that this customer had. This translates into a bad shopping experience and could ruin the customer's chances of buying from your online store again.
Therefore, our recommendation is that, if you are going to use artificial intelligence, you do so to obtain a natural result and not make the user who sees the photograph think that the product is prettier or better than it actually is.