When you have an eCommerce, you know that one of the first actions you must take is to create a strategy to be able to sell and reach customers. But, how do you create an eCommerce strategy?
If you are going to start your business, or you already have one up and running, but it doesn't seem to be giving you many results, below I give you the keys to achieve it. Let's get to it!
What are the steps to make an eCommerce strategy?
Creating an eCommerce strategy is not easy. But it is not impossible and does not require extensive knowledge. You just have to think about how to reach customers and make them feel attracted to your products.
To do this, you must keep in mind that there are several steps you must take to establish the strategy for your eCommerce. And before you think about it, no, A strategy may have the same steps, but not the content in each of them.
For example, defining objectives for a toy store is not the same as defining objectives for a luxury goods store. Neither is the web design of both online stores or the content to be generated the same.
That said, the steps you need to keep in mind are as follows:
Objectives
Have you ever stopped to think about what goal or goals you have for your eCommerce? Yes, you're probably right now answering that it's going to be to sell a lot. But that's actually too general an objective.
In order to build good goals, You have to think short, medium and long term. What do you want to achieve in the short term? Maybe increase sales by 50%. Or achieve 100 sales in a month.
In the medium term, you might consider consolidating your business with repeat customers, or reaching a certain sales figure. In the long term, you might consider establishing yourself as a recognised e-commerce business in the sector in which you operate.
You see the difference?
Know your audience
A major One of the mistakes many businesses make is thinking that their eCommerce is for everyoneMore than once, the answer from self-employed people to this question is: I sell to everyone.
But the truth is that it is not like that. Let us give you an example. Imagine that you have a toy store. You have all kinds of toys, yes, but who is your real audience? You might answer that it is children, but that is not the case. Children are not going to be the ones who buy, they are the ones who see things and ask their parents to buy them. And they are the ones who make the final decision.
That is, your audience is not children, but the parents of those children. On the one hand, you have to convince children to want those toys. But on the other hand, you have to be able to make parents see that those toys have benefits for their children.
And how do you achieve that? By thinking about the customers you are targeting. What they are like, whether they are more men than women, their age, what kind of social status they have, hobbies… The more you analyze that target audience, the better messages you will create to get them to buy from you, because you will be targeting them.
Esto It doesn't mean you can't sell to another audience., but there will always be a priority or main one, which is who you should address.
Select the right platform
This step will depend on whether you have already created your eCommerce or not. If you don't have one, it refers to thinking about how you are going to create your eCommerce. That is, if you are going to do it with WordPress, with a platform specialized in online stores, with another system...
There is plenty to choose from on the market, and they all have their pros and cons. So you should evaluate based on what you have seen above.
Designing the website
When designing your eCommerce, don't focus so much on your tastes as on what you want customers to see. Right now, very simple, minimalist and not overly busy designs are in fashion. However, since we are talking about an online store, it is the products that should take center stage.
So try to design a website that is not so cluttered with products. It is preferable that draw customers' attention to the main products on the page and then, when they see them, you can guide them to other products. This way, you'll avoid them having so many options that they won't know what to choose (because in the end they won't buy anything).
Generate relevant content
Yes, I know, they say that blogs are useless these days. But that's a big mistake. And we're going to show you why.
If you want to gain notoriety, that Clients need to know you and trust you; they need to know that you know what you're talking about. For example, if your store sells books for learning Korean, they will need to know that you understand the subject well enough to advise them if they ask you about children's books, or methods for learning on their own.
If you don't show that you have in-depth knowledge of the topic your eCommerce deals with, will they trust you? No. And that's the problem with that: it will make them choose you based on price; but they won't build loyalty, and if they find something cheaper, they'll go to your competition.
Furthermore, relevant content is not just a blog thing. There is social media, there is email marketing, there are ads, etc. All of this affects how your potential clients will see you.
Optimize SEO
We continue with another of the steps to make an eCommerce strategy. This one goes hand in hand with the previous one, because it consists of search for keywords that you can use to appear in search engines so that users can find you.
For example, in the case of Korean books, keywords could be: Korean books, learn Korean, buy Korean books, study Korean…
These are terms that are related and will be searched for on Google. You need to find the ones that work for you and aren't too crowded by the competition.
Establish a digital marketing strategy
A digital marketing strategy is complex, and it can't be done in a day or an afternoon. You need to control all aspects of your business, from inventory, how your products will arrive, how you will upload them to the website, the content of the listings, how to set the price, customer service, how the shipments will be, etc.
Everything must be established, as a kind of protocol to follow, not only with present actions, but also future ones.
Analyze and optimize
The last step in making an eCommerce strategy is to analyze everything you have put in place. Just because you have created a nice strategy doesn't mean it will work. This is more of a "trial and error" thing, where you will have to see if what you have considered works or if you need to change.
For example, if your target audience is women and the ones who buy the most from you are men; or if the platform you use doesn't allow you to sell correctly, or people don't buy from you.
As you can see, creating an eCommerce strategy is not difficult. It takes time and you have to analyze your business in depth. But that will only help you reach your customers and sell more. Have you ever created a strategy like this?