E-commerce is booming and one of the best platforms to sell products online is TikTok ShopThis system allows sellers to offer their products directly on TikTok, taking advantage of the social network's large audience. Would you like to have a store on TikTok? Here's how to do it step by step.
In this article you will find everything you need to know to Create, set up, and manage a TikTok storeFrom prerequisites to product uploads and payment management, we explain every detail in a practical and easy-to-understand way.
Requirements to create a store on TikTok
Before you begin the process of creating your store, it's important to make sure you meet certain requirements:
- Availability in your country: TikTok Shop isn't available in all countries. It's currently available in Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, and Vietnam.
- Company documentation: If you register your store as a business, you'll need to provide official documents such as a business license or employee identification number (EIN). This will help verify that you're qualified to register your store, either because you're the owner or because you're authorized by the business.
- Bank information: You must have a valid bank account to receive payments and process refunds.
- Contact: An active phone number and email address are required.
Steps to set up a store on TikTok Shop
To get started with your TikTok store, follow these steps:
- Access the TikTok Seller Center: Log in to the platform with your TikTok account or using your email and phone number.
- Select your country: You must choose one of the available countries. Make sure your business operates in one of these regions.
- Choose the type of business: You can register your store as a business or as an individual. If you choose the business option, you'll need to provide information such as your company name.
- Information Verification: Fill out the forms with your business information and attach the required documents.
- Set the warehouse and return address: Add the location from which you will ship your products and a return address.
- Accept the terms and conditions: Check the acceptance box and click on “Start your business”.
Identity and document verification
Once you register your business on the platform, TikTok will ask you to verify your identity and company documents. If you registered as a company, you will need to provide a business license and the legal representative's ID. If you registered as Physical person, you will need to upload a photo of your passport, ID card, or driver's license.
To complete this verification, go to the Seller Center, click on “Verify documents” and upload the requested files.
La creating your first e-commerce can be a great step to expand your business.
Bank account linking
To start receiving payments, you must link a bank account to your store:
- Go to the Seller Center homepage.
- Click on “Link bank account”.
- Enter your bank details, making sure the account name matches the business or registered account holder's name.
- Review the information and click "Submit".
Product management and advertising
You've now set up and verified your store. The next step is to start adding and promoting products. To do this:
- Upload your products: Add photos, descriptions, prices, and shipping options.
- Set up advertising campaigns: Use the Business Center to promote your products in ads within TikTok.
- Manage your inventory: Keep products up to date to avoid stock issues.
The advertising campaigns are key to attracting more customers to your TikTok store.
Order and return management
The TikTok Seller Center also offers tools to manage orders and process returns:
- Control Panel: Check order status and customer information.
- Return options: You can configure the return address and the conditions for accepting returns.
- Customer Support: Use the platform to answer questions and resolve buyer issues.
Having a store on TikTok Shop is an excellent opportunity to sell products directly from the platform. By following these steps, you can set up your business effectively and take advantage of the great potential of TikTok's audience. To learn more about TikTok for business, check out this resource.
