Currently, having a aplicación móvil for your online store can make a big difference in the way you interact with your customers. With consumers' growing preference for mobile shopping, offering a well-designed app can increase your sales. conversions, improve the Loyalty and differentiate yourself from the competition. To delve deeper into this aspect, you can review Why mobile apps are key to success.
If you have considered developing a aplicación móvil For your eCommerce, in this article we'll explain each phase of the process in detail. From the benefits of having an app to the costs and tools available, here you'll find key information to take your business to the next level.
Why does your online store need a mobile app?
Today's consumers are looking for comfort and speed at the time of buying. Mobile apps offer a better user experience compared to traditional websites, which translates into higher conversion and loyalty rates. In fact, it is essential to understand Why you need an app for your business.
Additionally, a mobile app allows you to take advantage of marketing tools such as push notifications, facilitating communication with your customers and increasing your return rate. You also have the option of integrating loyalty programs that encourage repeat purchases.
Defining the budget and necessary resources
Before embarking on developing an app, it is crucial determine the available budgetCosts may vary depending on the complexity of the app, the required features, and the chosen platform (iOS, Android, or both). To help you with this, we recommend consulting the advantages of mobile advertising.
In addition to the initial expenditure on development and design, you must consider maintenance costs, updates, and possible promotional strategies to give your app visibility within digital stores.
Tools to create an app without programming
If you don't want to develop an app from scratch, there are platforms that allow you to create applications easily through intuitive interfaces and pre-designed templates. Some of the most popular options include:
- Goodbarber
- Jotform App Builder
- King of App
These platforms facilitate the integration of essential functions such as payment gateways, shopping carts, and push notifications. If you'd like more information about mobile payment, you can find out how it works. Boku, a mobile payment platform.
Design and user experience in an eCommerce app
An online store app must be intuitive, attractive and easy to navigateTo achieve an optimal user experience, it is important to consider factors such as:
- Clear and well-structured interface
- Advanced search options
- Quick and easy payment process
- Compatibility with multiple devices
It is also recommended that the design of the app maintain consistency with the visual identity of your business, reinforcing brand recognition. This may be related to improve your business's mobile presence.
Key features your app should include
For your app to be truly useful to users, it must have a series of essential features that enhance the shopping experience. Some of the most important include:
- Secure payment gateways: Integration with methods such as PayPal, Stripe, Google Pay or Apple Pay.
- Customization options: Allow users to save wish lists and preferences.
- Tracking: Possibility of checking the status of the shipment in real time.
- Fidelazation program: coupons, discounts, and rewards for repeat customers.
Development process of an eCommerce app
The development of an application goes through different phases that must be followed in an organized manner:
- Planning: define objectives, target audience and main functionalities.
- Design: create an attractive and easy-to-use interface.
- Development and testing: programming, function integration and performance testing.
- Business launch event: Publish the app on Google Play and the App Store.
Application maintenance and updates
Once published, the app must receive regular maintenance and updates to fix bugs, improve performance, and include new features based on user needs.
It is also recommended monitor reviews and feedback on app stores to identify improvements and optimize the customer experience. To expand your knowledge, you can consult Why mobile e-commerce is vital for your business.
If you plan the creation and maintenance process properly, you'll achieve an effective tool to boost your online sales and a new sales channel beyond your website.
