Amazon patents new modality of discounts for watching videos

Amazon

Amazon has set an eye on the aspect of the videos as they are aware of how often customers often see product reviews or guides on how to use products in video platforms like YouTube or other social networks. User-generated reviews on Amazon are of great importance to users when deciding what to buy, so much so that Amazon has stood up against its e-commerce competitors.

All Amazon reviews They are written, but now they are exploring the possibility of opting for videos, a strategy that will prevent their users from migrating to other platforms such as YouTube and better staying on their site.

This is one of the reasons why Amazon has been interested in the aspect of the videos, another reason, which may be the most important, is that they are considering a way to offer discounts to customers for viewing ads. Amazon has filed a patent for "price reductions and incentives based on video content”. The patent says the following: Consumers in an electronic environment can be presented with the option of receiving advertisements, such as audio, video or interactive content, in exchange for price discounts or other similar benefits ”.

For example, a user may be viewing a video ad (like a review) within the article page, and while the user looks at the ad, it is shown how the price is decreasing on the screen.

Depending on how strong the Amazon patent, Competitors may not be able to use this benefit for their customers. Amazon has invited 2 million peers in the market to try this new discount and incentive program and by mid-December the videos will begin showing on the US site.


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