According to those responsible for the mobile payment system MYMOID, 93% of Spanish smartphone users would use their mobile to buy and pay directly from catalogs, advertisements or marquees. This means that, for companies, the implementation of payments through mobile could considerably increase the advertising profitability and catalog shopping.
According to MYMOID, this payment method has many advantages, including being able sell with a low implementation cost, reducing times and improving the company's image. It would only be necessary install mobile payment solution and adding the code to the edition of these formats to increase sales channels and allow companies to reach a larger number of potential customers. This would also reduce queues in stores by offering more options to users to make their purchases.
The impact of mobile payment on consumer behavior
The adoption of this method of payment through mobile Not only does it simplify the process for businesses, it also integrates more modern modalities that increase advertising and promotion opportunities: printed or digital catalogs, interactive ads, subway advertising, among others. These formats have the power to capture the attention of users so that they buy in their establishments, often driven by a quick decision thanks to the accessibility of the content.
If the user could buy right away from an advertisement, such as a QR code on a bus shelter, the impulse purchase would be leveraged and the customer would feel satisfied by the convenience of the process. According to MYMOID, these solutions not only increase impulse sales, but also create a positive experience for the consumer.
Growth of m-commerce in Spain
The growth of m-commerce in Spain has been spectacular in recent years. According to recent studies, more than 70% of online purchases in the country are now made from mobile devices. This increase has challenged companies to optimize their platforms for mobile devices, making it crucial to guarantee a fluid and simple experience for their customers.
From tools like NFC to one-click payments, technological advances are making mobile payment an essential element in the global e-commerce landscape. For businesses, this means unlimited opportunities to reach new customers, improve loyalty and increase conversions.
Benefits of mobile payments for retailers and consumers
Mobile payment combines the best of traditional and digital methods, achieving efficiency, security and versatility for both parties:
- For consumers: It offers convenience by avoiding queues, facilitates the payment process and eliminates the need to carry cash or cards. Its 24/7 availability ensures that purchases can be made anytime, anywhere.
- For businesses: It increases conversions and allows you to manage inventory more efficiently by combining transaction data. Additionally, the analytical tools provided by payment platforms like MYMOID help businesses better understand their audience.
MYMOID CEO José María Martín highlights that mobile payment solutions are designed to be integrated into any payment flow, whether through SMS, push notifications or QR codes. This improves the accessibility of the service and increases consumer confidence.
Mobile commerce challenges and keys to overcome them
Despite its advantages, mobile commerce faces some challenges that businesses must address to maximize its benefits:
- Mobile Optimization: Ensure that pages load quickly (less than 3 seconds) and are attractive and functional on small screens.
Related article:30 Reasons to Optimize your eCommerce for Mobile Commerce - Safety: Provide strong authentication methods and comply with international data protection standards.
- Technology integration: Implement features such as augmented reality, advanced personalization and push notifications to enrich the shopping experience.
In Spain, sectors such as fashion, electronics and food have rapidly adopted mobile solutions, with innovative examples such as Inditex and its approach to omnichannel. 
The influence of mobile devices on marketing strategies
The rise in mobile device usage has not only transformed commerce, but also advertising strategies brands. From interactive ads to exclusive promotions for mobile apps, companies have found new ways to connect and retain their users.
For example, the use of QR codes not only improves the user experience by providing additional information, but also allows companies to measure the performance of their campaigns in real time. Likewise, the combination of social media and marketing tools geolocation facilitates more targeted and effective marketing campaigns.
How to advance mobile payment adoption
To stay competitive, businesses must invest in developing intuitive and functional applications, as well as creating personalized experiences. Ensuring integration with secure and reliable payment platforms is essential to providing trust to users and promoting higher conversion rates.
Mobile commerce is not just a passing trend; it is the future of retail. Companies that embrace these solutions, always putting the customer at the center of their strategy, will be better positioned to lead this ever-evolving field and respond to changing market demands.