5 Shopping Facts Perfectly Summarize Ecommerce for 2016

Looking at 2016 as a whole, there have been some amazing facts and topics that indicate how consumers are evolving and how retailers will need to adjust your strategies to advance.

Two out of five customers are doing well interacting with chatbots.

Almost half of customers are comfortable using chatbots. There is plenty of room for retailers to invest in chatbots, which will lead to obtaining information and completing a transaction easier and faster.

55% of consumers prefer to interact with in-store technology than a sales associate.

Astound Commerce data suggests that shoppers would appreciate a bit more automation, and that companies could redirect sales associates to other tasks.

88% of buyers characterize detailed product content as extremely important.

Welcome to the age of the informed shopper. Buyers can't make informed decisions if they don't have the data to do so. Scant details won't work anymore, according to the strategy of CPC, a detail-focused performance marketing company.

More than 90% of people who shop on Amazon do not buy an item with less than three stars.

Consumers listen to each other. Offering a rating tool is an easy way to monitor buyer perceptions and improve products, but if Amazon is any indicator, a minimum of three stars is a must to even consider buying.

Free shipping is the incentive online shoppers want the most (88% of them)

While free shipping is what customers want the most, it's not really about saving money. It's about the perception of saving money, feeling like you've gotten a deal.


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