The last Mobile Analytics Report from Citrix, which analyzes attitudes and the impact of advertising, games and social media of users, has revealed interesting data. Among them, the study states that the 40% of mobile data are consumed visiting social media. This fact underlines the importance of optimizing the use of mobile data, since its consumption is intrinsically related to our daily activities.
The Citrix Mobile Analytics Report provides valuable insights into the mobile user behavior and related factors that determine the quality of experience (QoE) for mobile data services. This report also reveals other data of interest, as if the reach of mobile ads it has doubled in the last year.
Recommendations to optimize mobile data consumption
From the latest report we can extract: interesting conclusions which are useful for designing strategies online marketing and, in particular, for strategies focused on the Mobile commerce. The highlights are detailed below:
#1 – Increase in video consumption on social networks
The integration of video content on platforms like Instagram and the introduction of tools like wine by Twitter have changed the way we interact in social mediaCurrently, data content on social networks is divided as follows:
- 32% videos
- 63% images
- 5% text
The fact that the visual content master data consumption shows a change in the preferences and habits of users. In addition, globally, the social media They consume an average of 8% of mobile data volume daily rate of subscribers, although this percentage varies by operator and region.
#2 – Evolution of mobile ads
The mobile ads have seen significant growth, doubling their reach compared to the previous year. Despite this increase, mobile ads still account for less than 2% of mobile data volume daily. Currently, they are only shown to one in twenty users.
Citrix anticipates that the volume of attributable data Video advertising will increase significantly in the coming years. This is partly due to strategies such as auto-play introduced by Facebook in 2013, which allows for more fluid interaction between users and advertising.
#3 – Growth of mobile games
The increase in the use of mobile games has also had a considerable impact in data consumption. According to the report, the 68% of users consider themselves “a little addicted” to at least one mobile game, while the 10% play dailyThis growth is due to three factors key factors:
- Increased popularity of the mobile games.
- Incorporation of video content within the games.
- Increase in daily time spent on this activity.
#4 – Increase in the use of health applications
The health applications have gained relevance in recent years. Currently, the 52% of users use these applications much more compared to the time they downloaded them. With the device boom wearables like Fitbit and Nike+, these apps are expected to continue to contribute to the mobile data traffic.
The increase in the use of social media and mobile applications brings with it the challenge of controlling the data consumption. Implementing good practices can prevent problems such as exhausting data before the end of the monthly cycle. Here are some tips essential recommendations:
- Use Wi-Fi connections whenever possible to avoid the unnecessary consumption of mobile data.
- Turn off autoplay of videos on platforms like Instagram, Facebook and Twitter.
- Configure applications like WhatsApp to disable automatic downloads of multimedia content.
- Monitor consumption data through phone settings or with specific applications.
Additionally, each user must be aware of their best before date and select the data plan that best suits your needs. needs.
Mobile data consumption is constantly growing, driven by the rise of social media, videos and interactive applications. This not only highlights the importance of efficient services, but also the need for users to properly manage their best before date. Adapt the strategies of marketing these tendencies is key to staying competitive in the digital marketplace.