Trendy Advisor, el fashion online search engine 100% Spanish, has today launched a list of the 10 typical mistakes in an online fashion store.
These tips are intended to guide the entrepreneurs of the eCommerce of the fashion sector on how to improve important issues related to your sector, such as conversion rates or the usability of your pages to improve your sales.
The 10 typical mistakes in an online fashion store that you should avoid
#1 – The corporate eats the store
It is not a bad idea to provide corporate information in our online store to position the user and gain their trust. However, the user comes to buy. Product information should be prominent and easily accessible from the moment they enter the page.
Optimize your web design by making sure that product images and descriptions are what jump out first. Additionally, your menu should include shortcuts to key categories such as "News" y "Offers".
#2 – We only sell products from other seasons.
Online shoppers love deals. Online stores are all about offering a wide range of products, and that variety can't be without an outlet section with clothes from other seasons at a good price. But limiting your inventory to just these products can give off an outdated image.
Tip: Expand your inventory with new items and fashion trends. Starting collaborations with emerging brands is another effective strategy to diversify your catalog and attract a wider audience.
# 3 - Photos of clothes on hangers
At the image level, there is a big difference between a photo of a garment hanging on a hanger and one of a model wearing that same garment. The latter will always be much more attractive and will offer the user much more information about how that garment fits.
Invest in a professional photography service to produce high-quality, engaging images. This not only improves the perception of your store, but also increases the conversion rate.
# 4 - poor product information
Lack of clear product details is one of the main reasons why customers abandon an online store. Shopping online eliminates the ability to touch or try on items, so it is essential to provide detailed descriptions, including:
- Fabric composition
- Washing instructions
- Dimensions and sizes
Also, include size charts y customer comments can be decisive for a user to decide on a purchase.
# 5 - Shipping costs for the buyer
Online shoppers are not convinced by the idea of assuming shipping costs, as they understand that the same product is available in a physical store without having to assume this increase in price. A common reason for abandoning the shopping cart is the surprise of shipping costs. Customers expect online stores to absorb this cost or, at least, integrate it more transparently into the price of the product.
Offer Free shipping from a purchase threshold is an effective strategy to increase the average cart value. Another option is to include a shipping cost simulator on the product page.
# 6 - An email as the only form of contact
Limiting ourselves to an email as a means of contact is no longer acceptable. A generic email can generate distrust in the customer. Having several channels of communication with the online store generates trust and contributes to customer loyalty. Telephone, chat, social networks or, better yet, all of them.
Tip: Set up a Chat boot on your website to answer frequently asked questions and capture basic customer information in real time.
# 7 - Poor quality images
The first contact a user has with a product is through the photographs, and this is a key contact. Blurry photographs or those with cluttered backgrounds ruin the shopping experience and can undermine customer confidence. It is preferable to use a few well-chosen images with clear backgrounds that allow details to be seen better than a bunch of out-of-focus or poor-quality images.
Use product images with options zoom meeting so that customers can evaluate textures and fine details.
# 8 - Ignore user behavior
One of the strong points of any online business must be the close and continuous monitoring of our customer's behavior as they pass through our website. Tools such as Google Analytics They can help you monitor cart abandonment rates, most visited pages, and conversions. This may be an additional cost, but knowing why users fail to 'convert', or why there are high abandonment rates, is a turning point that we can remedy.
# 9 - Complicated web browsing
The easier your website is to navigate, the more attractive it will be for users. Facilitating navigation with clear menus, effective filters and search functions is essential to speed up their purchase and make them feel identified with the store.
# 10 - Work on positioning from time to time
SEO and SEM positioning is essential to appear in the first search results. Many companies make the mistake of implementing positioning strategies only occasionally, which limits their long-term impact. Combine advertising on Google Adwords with affiliate networks and other search engines that help generate more traffic and visibility for your page.
Applying these strategies and avoiding these common mistakes can radically transform the performance of your online store. With an optimized user experience and an updated offer, you will not only increase your sales, but you will also position yourself as a reference in the online fashion sector.
The online world is complex and fashion is a very competitive market. Getting traffic and ensuring that users have a satisfactory and fulfilling shopping experience is the goal that every online fashion store should pursue. Achieving this will depend on a series of factors that should be kept in mind.